Data & Analytics
NFC has clear advantages in providing a wide variety of consumer data, analytics and insights.
NFC tags give you both time and real life geographical locations. And because a good campaign can drive actions beyond just visiting a mobile website – driving the potential customer to a shop, supermarket, venue, etc – you can track the consumer journey.
There are many other ways that data and analytics can help you better understand your customers and we’d be happy to discuss the numerous possibilities and how this data can link to other data sources.