How NFC and Proximity Mobile Marketing can be used in Charity Shops

Recently we wrote an article in Third Sector Magazine“Are charities missing the donor under their own roof.” Our estimates, based on one chain of charity shops, showed that they could be gaining an extra £2m pa by using good marketing and technology. Plus recruiting new volunteers and younger people. Of course it’s not just the technology, that just aids the process, it comes down to motivating consumers, and that is where traditional direct marketing and charity experience comes in.